Mastercard Priceless

The Priceless Cities App aims to manifest the emotional rewards by uncovering unique experiences in cities around the world, allowing cardholders to connect with these locations in a deeper way: like a local.

In close collaboration with Mastercard’s product, tech and marketing teams, we designed and prototyped the fully fuctional app experience for the initial launch across 42 cities in 2016. The team followed a lean UX approach with short, focused iterations including collaborative sketching, prototyping, technical concept validation and usability testing with real users of the target audience. Our team was responsible for the experience design, copy and content strategy as well as the creation of a content/copy and a usability testing kit for the markets.

Client: MasterCard

Agency: Sapient Nitro

Role: Art Director

Client: MasterCard

Agency: Sapient Nitro

Role: Art Director

Hyper Localized Experience:

The home screen can suggest categories based on your location, date/time, and eventually usage data. The navigation filter provides relevant tags that are unique to the city you’re in, for example, “teatime” in London.

Hyper Localized Experience:

The home screen can suggest categories based on your location, date/time and eventually usage data. The navigation filter provides relevant tags that are unique to the city you’re in, for example “teatime” on London.

A Variety of Offers:

The flexible design system and content strategy ensure that both big and small cities are easy to scan and feel lush with content.

Two Ways to Browse:

Depending on the user’s browsing preference, a simple toggle on the bottom right allows them to explore offers through large and inspirational images or by what is closest to them.