DatPiff – June Hongkiatkhajorn

DatPiff

Originally launched in 2005, DatPiff is one of the internet longest-running music brands and one of the premier launchpads for upcoming hip hop artists.

15,000,000+ Registered Users
20,000,000+ Tracks

The goal for this project was:

To develop a new visual language for DatPiff brand (Colors, Typography and Iconography) that feels modern yet has the mixtapes aesthetic
To create a new design system that can be reusable throughout the app and serve as a foundation for future features
To optimize the user flows with aims to improve the overall usability
To reduce friction between users and their goals through removing frustrations and making the obvious prominent

Download from App Store

Originally launched in 2005, DatPiff is one of the internet longest-running music brands and one of the premier launchpads for upcoming hip hop artists.

15,000,000+ Registered Users
20,000,000+ Tracks

The goal for this project was:

To develop a new visual language for DatPiff brand (Colors, Typography and Iconography) that feels modern yet has the mixtapes aesthetic
To create a new design system that can be reusable throughout the app and serve as a foundation for future features
To optimize the user flows with aims to improve the overall usability
To reduce friction between users and their goals through removing frustrations and making the obvious prominent

Download from App Store

Client: DatPiff

Agency: Media-Lab.ai

Role: Lead Product Designer

Services: Information Architect, UX/UI Design

Client: DatPiff

Agency: Media-Lab.ai

Role: Lead Product Designer

Services: Information Architect, UX/UI Design

Examine the product from a holistic perspective

The research and discovery phase is the most important part of my design process. A comprehensive investigation allows me to understand the market, business goals, and problems to be solved for users and the business. I started this project by conducting an audit of existing app features to identify user pain points and discover opportunities to improve the user experience. I also looked at other music apps in the market to understand how they design for their audiences - potentially solving similar user needs.

Examine the product from a holistic perspective

The research and discovery phase is the most important part of my design process. A comprehensive investigation allows me to understand the market, business goals, and problems to be solved for users and the business. I started this project by conducting an audit of existing app features to identify user pain points and discover opportunities to improve the user experience. I also looked at other music apps in the market to understand how they design for their audiences - potentially solving similar user needs.

Explore mixtapes and discover new artists through curated playlists

We created a modular design/content system enabling DatPiff admin to swap out content blocks for different music categories that are relevant and updated throughout the year.

Explore mixtapes and discover new artists through curated playlists

We created a modular design/content system enabling DatPiff admin to swap out content blocks for different music categories that are relevant and updated throughout the year.