Our Place Website Optimization

Our Place is a mission-driven kitchenware brand based in LA. They believe in the power of home cooking to bring people together. Our Place launched in 2019 with the goal of bringing people together through the power of home cooking. Their signature product is the Always Pan.

The goal of the website optimization was to better highlight the product story, improve the conversion, and make people feel confident in their purchasing decisions.

Client: Our Place

Role: Lead Product Designer

Product Detail Page

• Redesigned the product image and the add-to-cart sections
• Highlighted key product features above the fold
• Updated product images to include videos
• Added a pre-order feature
• Created custom animations for a product feature module to show off the color sections 
• Included a press module and reviews

Landing page builder

Designed content modules that allowed the marketing team and brand designers to create marketing landing pages without development effort from the engineering team.