DatPiff
Originally launched in 2005, DatPiff is one of the internet longest-running music brands and one of the premier launchpads for upcoming hip hop artists.
15,000,000+ Registered Users
20,000,000+ Tracks
The goal for this project was:
Originally launched in 2005, DatPiff is one of the internet longest-running music brands and one of the premier launchpads for upcoming hip hop artists.
15,000,000+ Registered Users
20,000,000+ Tracks
The goal for this project was:
Client: DatPiff
Agency: Media-Lab.ai
Role: Lead Product Designer
Services: Information Architect, UX/UI Design
Client: DatPiff
Agency: Media-Lab.ai
Role: Lead Product Designer
Services: Information Architect, UX/UI Design
Examine the product from a holistic perspective
The research and discovery phase is the most important part of my design process. A comprehensive investigation allows me to understand the market, business goals, and problems to be solved for users and the business. I started this project by conducting an audit of existing app features to identify user pain points and discover opportunities to improve the user experience. I also looked at other music apps in the market to understand how they design for their audiences - potentially solving similar user needs.
Examine the product from a holistic perspective
The research and discovery phase is the most important part of my design process. A comprehensive investigation allows me to understand the market, business goals, and problems to be solved for users and the business. I started this project by conducting an audit of existing app features to identify user pain points and discover opportunities to improve the user experience. I also looked at other music apps in the market to understand how they design for their audiences - potentially solving similar user needs.
Explore mixtapes and discover new artists through curated playlists
We created a modular design/content system enabling DatPiff admin to swap out content blocks for different music categories that are relevant and updated throughout the year.
Explore mixtapes and discover new artists through curated playlists
We created a modular design/content system enabling DatPiff admin to swap out content blocks for different music categories that are relevant and updated throughout the year.
Make accessibility to playlists and a more streamlined, easy-to-use interface
All actions, including ‘play,’ 'repeat', 'shuffle' and ‘download’ are accessible in the main player.
Make accessibility to playlists and a more streamlined, easy-to-use interface
All actions, including ‘play,’ 'repeat', 'shuffle', and ‘download’ are accessible in the main player.
Search, stream and save to a personal Library
Search, stream, and save to a personal Library
Selected Works
GlamsquadBeauty services - iOS App
ChargeFuzePortable Mobile Charger - iOS App
Google Smart Display GameVoice-controlled Game
DatPiffMusic - iOS App
Mastercard PricelessTravel - iOS & Android App
MeUndies - Perfect PairRetail - E - Commerce
House Of SpoilsArt Photography - E-commerce
MeUndies - Build-a-PackRetail - E-Commerce
Our PlaceE-Commerce
The Black TuxFormalware Rental - E-commerce
The Black Tux - Look BuilderFormalware Rental - E-commerce
FealsMembership Program
Mastercard OikosFinance - iOS App
Marc JacobsFashion - E-commerce
David YurmanWeb Design
All work © 2022 June Hongkiatkhajorn
© 2022 JH