David Yurman

At Sapient, I was part of the creative team tasked with pitching a new campaign for David Yurman. They came to us for an entire brand redesign to set themselves apart from the competition, mainly Tiffany & Co.

We ended up winning the business from a campaign called “The Way We Do.” Through storytelling and repositioning the brand, the campaign encouraged couples to not be defined by social norms and traditions, but celebrating a life that is uniquely theirs by creating their own traditions and playing by their own rules. It was a campaign unique to the wedding/engagement business and helped give David Yurman a fresh voice in a very tired and expected category.

Client: David Yurman

Agency: Sapient

Role: Art Director

The Way We Create

Designing and fabricating an engagement ring is a personalized journey. After a customer has purchased and designed a ring, they will be given a link to watch their ring being made. Every week they will get an update on the process.